What is Content Marketing?
What is Content Marketing?: The keyword here is “precious.” It changes that definition from one that could describe almost any form of advertising or marketing. You can find out if the content could be part of a content marketing campaign if people are looking for it if people want to consume it instead of avoiding it. So, was VW’s 2014 “Game Day” ad, which has almost 18 million views on YouTube at writing, an ad, or content marketing? The answer is that it is both, depending on how each individual showing to it. The same goes for any content marketing you create, depending on whether or not the recipient gets value from it. At this point, disdain this classification and explanation; you’re probably still wondering what exactly content marketing is. With a few examples, we can get more clarity. Five examples of content marketing
There are many types of content marketing types of content – Far too many to cover here
I intend to introduce you to content marketing and get you thinking like a content marketer to see the opportunities around you. Soon you will have 50 content marketing ideas every day. You won’t be able to stop seeing content creation opportunities. Here are five examples that will make your mind sweat.
Infographics
are usually long vertical tables that contain statistics, charts, graphs, and other information. If you need examples, here are 197 content marketing infographics curated by Michael Schmitz, Head of Content Lab at Publicis, Munich. Infographics can be effective in that. If they are good, they can be shared on social media and posted on websites for years to come. You can get a workwise designed infographic by hiring a contractor on a site like oDesk, or if you want to eliminate some risk, you can contact a company like Visua.ly. Creating a decent infographic will usually cost you at least $1,000. However, hiring a contractor or agency for strategy and planning, research, writing, and design can cost thousands. It should also be encouraged infographic to bloggers and media. Or create a board on Pinterest and create infographics on a topic related to your business. It is also a form of content marketing and only costs your time. Hey, it worked for Michael.
Webpages
What is the change between a classic website and a content marketing website? Consider the SEO Beginner’s Guide from Moz, an SEO-related tools and resources provider. This free resource has garnered millions of views and attracted countless customers who otherwise might never have discovered Moz and the facilities they offer. Or income a look at a case education by design firm Teehan+Lax. Most case studies are boring. Your case studies are fascinating. It’s the difference between just placing content on your website and content marketing.
Podcast
Michael Hyatt, author of the best-selling Platform: Get Noticed in a Noisy World, practices his preaches. His podcast This is Your Life is busy 250,000 times a month. As Hyatt explains in his blog post 4 Reasons Why You Should Consider Starting Your Podcast: “A podcast gives you access to a whole other world, especially iTunes. Dozens of new people told me they had never heard of me until they found me on iTunes. Hyatt provides valuable information and advice on its podcast, all for free. But this podcast generates more book sales, course registrations, and speaking requests.
Books
Like in the movies, people often think books sell themselves, but savvy marketers don’t just sell books; they sell books as marketing tools. Michael Port’s Book Yourself Solid Selling Guide is a great read for entrepreneurs, salespeople, and marketers. While Port is happy to sell his book, the book is a tool to bring clients to his coaching and speaking services. Although self-publishing has made it easier than ever to publish a book, it still feels complicated and just plain serious. Professionals can publish a book about business. Publish yours, and even if people don’t read it, you can still use it as a form of content marketing if you feature as “the author of…”.
Examples of content marketing.
I could also have mentioned white papers, e-books, apps, public speaking, presentations, and blogs. Whole books write on using them in content marketing efforts.
Content marketing
Possibly additional important than understanding what content marketing is, this is why content marketing is so essential to your business. First, we necessary to know the four stages of the buying cycle:
Consciousness
Before raising awareness, a customer may have a need but not know a solution.
To Research
Once customers know there is a solution, they search to find it. For example, a car buyer tries to determine the different types of cars and which one fits his needs.
Consideration
At this point, the client begins to compare different products from different vendors to certify that they get a value product at a fair price.
To Buy
Finally, the purchaser makes his decision and proceeds with the transaction.
Traditional advertising and marketing are great for the second two steps. Content marketing leverages the first two stages of the buying course by raising the consciousness of answers and educating patrons about a product they may not have considered before.
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