Nine Tools Every Ecommerce Owner Needs : If you work in e-commerce, you absolutely must know that there are essential tools for your activity. You don’t just have to have a website, post products on Facebook, and think the sales will come. We need to do much extra than that. And one of the things you need to do as soon as possible is to start using tools that will increase your chances of a sale. Throughout this article, we are going to name some of the best options on the market! The Below Are The Nine Tools Every Ecommerce Owner Needs:
Any website needs live chat, and your site is certainly no different. You have to provide support to your customers, remove doubts and thus guide the potential customer towards the purchase. With JivoChat, you can provide real-time assistance to all your visitors, share files with them or allow them to evaluate your service.
With eCommerce, you need to pay close attention to everything your visitors do. Knowing which pages have been visiting or where users have left your site. With Analytics, you will achieve all this and more! This Google tool lets you know how many visits they had on a specific day and which page is the most visited, the time they spend on each page or even if they have reached their goals! It is completely free.
E-marketing will play an important role in your sales, so carefully choosing which tool to use is necessary. MailChimp is undoubtedly one of the best options on the market, guaranteeing very high administration speeds. With the app, you can send email campaigns, analyze delivery reports, set up and send highly targeted automated emails. It has a free platform with a sending limit of 2,000 emails. If you want, you can also use the MailChimp mobile app to track your campaign performance from your phone.
If instead of sending campaigns you prefer to create an autoresponder sequence, instead of MailChimp you can opt for Active Campaign. This tool revolutionizes the email marketing market due to the ease of making it from different email sales methods. Send messages based on your list behaviour and send more personalized emails. Pricing is more or less similar to MailChimp, and it has a 14-day trial period.
Advertising on the Google Network is another essential detail for any e-commerce owner. With ads from the world’s largest search engine, you’ll be able to target campaigns that speak directly to your target audience. Suppose you sell shoes in Brazil. With Google Adwords, you will be capable of creating ads strictly for those looking for shoes all over Brazil. However, not all is wonderful about Google Ads: the learning curve is long and the price per click is exceptionally high. Therefore, it is crucial that your advertisements are targeting the right audience and that your e-commerce is conversion-driven.
Google’s main competitor can be an excellent option for your e-commerce. With Facebook Ads, you have two great advantages: The first is that you can create ads much more easily. The platform created by Mark Zuckerberg has an excellent design and teaches step by step how to create your first ad. In addition, advertising on social networks is much cheaper than advertising on Adwords. It’s not uncommon for a Google ad to cost ten times more per click than the same ad on Facebook. However, conversion rates on Facebook also tend to be lower. First of all, you need to know which media conversions have the lowest cost.
In addition to ads, you’ll also need a tool to manage your eCommerce posts on Facebook, Twitter, Instagram, and more. One of the best options currently Buffer. With the app, you can schedule media posts for any day and any time of the year. In addition to the ability to design ads, it also allows you to see statistics for each ad. Its free plan allows you to schedule up to 10 consecutive messages on each social network.
It is another good option if you really want to take care of your social networks all the time. It also allows you to schedule posts, and it also has some extra features like the ability to monitor all the posts that have entered each social network post made by other members of your team. Useful for those who like to keep multiple tasks going at once.
If you want to collect email addresses to make sales through internet marketing? Therefore, you need a tool to help you capture emails. One of the most successful is SumoMe. This application brings together a set of tools that will allow more potential customers to have the option to collect the customer’s email through a pop-up window. In turn, they have a bar located at the top of your site called thermal analysis—maps or heat maps, which provide information about where users click.
The Above Are Nine Tools Every Ecommerce Owner Needs.
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